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HBR's 10 must reads on strategic marketing.

Material type: TextTextLanguage: English Series: HBR's 10 must reads seriesPublication details: Boston, Mass. : Harvard Business Review Press, c2013.Description: v, 206 p. : ill. ; 21 cmISBN:
  • 9781422189887 (pbk. : alk. paper)
Other title:
  • HBR's ten must reads on strategic marketing
  • Harvard business review's 10 must reads on strategic marketing
Uniform titles:
  • Harvard business review.
Subject(s): DDC classification:
  • 658.802 23
  • 658.802 HBR 2013
LOC classification:
  • HF5415.13 .H368 2013
Contents:
Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
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Holdings
Item type Current library Call number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT KHTN & XHNV Kho Nhân văn tham khảo 658.802 HBR 2013 (Browse shelf(Opens below)) Available 02041001572
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.802 HBR 2013 (Browse shelf(Opens below)) Available 00041002929
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.802 HBR 2013 (Browse shelf(Opens below)) Available 00041002199
Sách, chuyên khảo, tuyển tập Trung tâm Thư viện và Tri thức số Kho tham khao 658.802 HBR 2013 (Browse shelf(Opens below)) Available 63141000272
Browsing Phòng DVTT KHTN & XHNV shelves, Shelving location: Kho Nhân văn tham khảo Close shelf browser (Hides shelf browser)

Includes index.

Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.

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