The moment people were able to create online accounts, their individual identities began to extend exponentially into the digital world. Now, with every site you visit, app you use, and soon every machine you operate, you're creating and sharing aspects of your identity. In one way or another, it seems you're perpetually answering the question, "Who are you?" Whether you're commenting on a social network, buying an item online, accessing a computer system at work, or using a nutrition app, you're recording bits of who you are. This digitization of identity is transforming the ways human beings conduct business, govern, and manage their daily lives. All of this is also raising a rather disturbing question: "Where are you?" The fracturing of your online identity has reached crisis proportions. You don't know where this data is stored, who has access to it, or how they're using it. The businesses you interact with, too, are scrambling for solutions to manage customer data respectfully and in accordance with newly evolving regulations. Inarguably, we're starting to see the value digital tools offer-from personalized content and products, to tailor‐made medical care, to enhanced decision‐making capabilities. But as the digital revolution marches forward, it's important to examine the opportunities and implications of a digitized identity. How will these advancements affect you-for better and possibly for worse-in the long run? This is the territory I'll explore in The Digital Identity Crisis.