Kotler, Philip <br/><br/>
Principles of Marketing / 
Philip Kotler, Gary Armstrong 
 - 8th ed. 
 - New Jersey :  Prentice Hall ,  1999 
 - 635 p.+Index+video 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Kinh tế<br/>Thị trường<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT 1999