Churchil, Gilbert A. <br/><br/>
Marketing :  Creating Value for Customer / 
Gilbert A. Churchil, J. Paul Peter 
 - 2nd ed. 
 - Boston :  Irwin,  1998 
 - 629 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing<br/>Quản lý tiếp thị<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHU 1998