TY  - BOOK
AU  - Churchil,Gilbert A.
AU  - Peter,J.Paul
TI  - Marketing: Creating Value for Customer 
U1  - 658.8 21
PY  - 1998///
CY  - Boston
PB  - Irwin
KW  - Marketing
KW  - Quản lý tiếp thị
KW  - Business Administration
ER  -