Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker, V. Kumar, George S. Day 
 - 6th ed. 
 - N.Y. :  Wiley,  c1998 
 - 776 p. 
<br/><br/><label>ISBN: </label>0471170690 (cloth : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Nghiên cứu thị trường<br/>Tiếp thị<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK 1998