McDonald, William J. <br/><br/>
Direct marketing :  an integrated approach / 
William J. McDonald 
 - Boston :  Irwin/McGraw-Hill,  1998 
 - 532 p. 
<br/><br/><label>ISBN: </label>0256197830 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Tiếp thị--Quản lý<br/>Business Administration<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / McD 1998