TY  - BOOK
AU  - McDonald,William J.
TI  - Direct marketing: an integrated approach 
SN  - 0256197830 (alk. paper)
U1  - 658.8 14
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Tiếp thị
KW  - Quản lý
KW  - Business Administration
KW  - Management
ER  -