Belch, George E. <br/><br/>
Advertising and promotion:  An integrated marketing communications perspective/ 
George E. Belch 
 - 4th ed. 
 - Boston :  Irwin/McGraw-Hill,  c1998 
 - 762 p. 
<br/><br/><label>ISBN: </label>0256218994 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Quảng cáo Quảng cáo sản phẩm 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL 1998