TY  - BOOK
AU  - Belch,George E.
TI  - Advertising and promotion: An integrated marketing communications perspective
SN  - 0256218994
U1  - 659.1 14
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Quảng cáo
KW  - Quảng cáo sản phẩm
ER  -