Reich, Allen Z. <br/><br/>
Marketing management for the hospitality industry :  A strategic approach / 
Allen Z. Reich 
 - New York :  John Wiley & Sons,  1997 
 - XIX,530 p. 
<br/><br/><label>ISBN: </label>0471310123 (acid-free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.
<br/><br/><label>Subjects--Index Terms: </label>Công nghiệp du lịch Marketing 
<br/><br/><label>Dewey Class. No.: </label>647.94/068/8  / REI 1997