TY  - BOOK
AU  - Reich,Allen Z.
TI  - Marketing management for the hospitality industry: A strategic approach 
SN  - 0471310123 (acid-free paper)
U1  - 647.94/068/8 20
PY  - 1997///
CY  - New York
PB  - John Wiley & Sons
KW  - Hospitality industry
KW  - Marketing
KW  - Công nghiệp du lịch
ER  -