Boyd, Harper W. <br/><br/>
Marketing management :  A strategic approach with a global orientation / 
Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché 
 - 3rd ed. 
 - Boston, Mass :  Irwin/McGraw-Hill,  1998 
 - xxii, 547 p. :  ill. ;  26 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0071154299 (international) 0256226326 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>97-022528 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing<br/>Quản lý kinh tế<br/>Tiếp thị<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B669 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOY 1998