TY  - BOOK
AU  - Boyd,Harper W.
AU  - Larréché,Jean-Claude
AU  - Walker,Orville C.
TI  - Marketing management: A strategic approach with a global orientation 
SN  - 0071154299 (international)
AV  - HF5415.13 .B669 1998
U1  - 658.8 14
PY  - 1998///
CY  - Boston, Mass
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Quản lý kinh tế
KW  - Tiếp thị
KW  - Business Administration
N1  - Includes bibliographical references and indexes
ER  -