Internet marketing : Readings and online resources /
Ed.: Paul Richardson
- New York : McGraw-Hill/Irwin, 2001
- xii, 350 p. : ill. ; 24 cm.
- The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 347-350) and indexes.
0072427930 (pbk. : acid-free paper)
00-056868
Internet marketing. Chiến lược marketing Internet Kinh tế Business Administration