Internet marketing : Readings and online resources / Ed.: Paul Richardson - New York : McGraw-Hill/Irwin, 2001 - xii, 350 p. : ill. ; 24 cm. - The McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 347-350) and indexes.

0072427930 (pbk. : acid-free paper)

00-056868


Internet marketing.
Chiến lược marketing
Internet
Kinh tế
Business Administration

HF5415.1265 / .I568 2001

658.84 / INT 2001