TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy: J. Paul Peter, Jerry C. Olson
SN  - 0256261903 (alk. paper)
AV  - HF5415.3 .P468 1999
U1  - 658.8 14
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
KW  - Khách hàng
KW  - Tiếp thị
KW  - Business Administration
N1  - Includes bibliographical references (p. 481-510) and indexes
UR  - http://www.loc.gov/catdir/toc/mh022/98016996.html
UR  - http://www.loc.gov/catdir/description/mh023/98016996.html
ER  -