Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney 
 - 7th ed. 
 - Boston, Mass. :  McGraw-Hill,  c1998 
 - xxv, 760 p. :  ill. (some col.) ;  26 cm. +  1 computer disk (3 1/2 in.) 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0. 
<br/><br/><label>ISBN: </label>0256218951 (international ed.) 
<br/><br/><label>LCCN: </label>97-001290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Case studies.--United States<br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Hành vi khách hàng<br/>Nghiên cứu thị trường<br/>Marketing<br/>Tiếp thị<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / H38 1998 
<br/><br/><label>Dewey Class. No.: </label>658.83  / HAW 1998