TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best, Roger J.
AU  - Coney, Kenneth A.
TI  - Consumer behavior: building marketing strategy 
SN  - 0256218951 (international ed.)
AV  - HF5415.33.U6 H38 1998
U1  - 658.83 23
PY  - 1998///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - United States
KW  - Case studies
KW  - Market surveys
KW  - Hành vi khách hàng
KW  - Nghiên cứu thị trường
KW  - Marketing
KW  - Tiếp thị
KW  - Business Administration
N1  - Includes bibliographical references and indexes
ER  -