TY  - BOOK
AU  - Arens,William F.
AU  - Whidden, Jack J.
TI  - Contemporary advertising
SN  - 0256182574
AV  - HF5821 .B62 1996
U1  - 659.1 14
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Advertising
KW  - Quảng cáo
N1  - Includes four pages of color tranparencies; Includes bibliographical references and index
ER  -