Formulation, implementation, and control of competitive strategy /
John A. Pearce II, Richard B. Robinson, Jr.
- 7th ed.
- Boston : Irwin/McGraw-Hill, c2000
- xxxi, 480 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0072333235 (pbk. : alk. paper)
99-016362
Strategic planning--Case studies. Strategic planning. Doanh nghiệp Kế hoạch chiến lược Quản trị doanh nghiệp Business Administration