TY  - BOOK
AU  - Webber,Harry
TI  - Divide and conquer: target your customers through market segmentation 
SN  - 0471176338 (cloth : alk. paper)
AV  - HF5415.127 .W4 1998
U1  - 658.8 14
PY  - 1998///
CY  - New York
PB  - Wiley
KW  - Market segmentation
KW  - United States
KW  - Business Administration
KW  - Quảng cáo
KW  - Quản lý kinh doanh
KW  - Marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/onix01/98019880.html
ER  -