Abell, Derek F., 1938-

Managing with dual strategies : mastering the present, preempting the future / Derek F. Abell - New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993 - xi, 292 p. : ill. ; 24 cm.

Includes bibliographical references (p. 281-286) and index.

0029001455

93-008016


Management.
Marketing.
Organizational effectiveness.
Strategic planning.
Kinh tế
Quản trị doanh nghiệp
Business Administration

HD30.28 / .A243 1993

658.4 / ABE 1993