TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
SN  - 0256214425 (recycled paper)
AV  - HF5415.13 .L395 1997
U1  - 658.802 23
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - United States
KW  - Management
KW  - Chiến lược marketing
KW  - Quản trị marketing
KW  - Tiếp thị
KW  - Business Administration
N1  - Includes bibliographical references and index
ER  -