Broadcasting/cable and beyond : an introduction to modern electronic media /
Joseph R. Dominick, Barry L. Sherman, Gary A. Copeland.
- 3rd ed.
- New York : |b McGraw-Hill, |c c1996.
- xvi, 493 p. : |b ill. (some col.) ; |c 26 cm.
- McGraw-Hill series in mass communication .
Includes bibliographical references and index.
0070179883
Broadcasting |z United States. Cable television |z United States. Telecommunication |z United States.