Schmid, Jack.
Desktop database marketing /
Jack Schmid, Alan Weber
- Lincolnwood, Ill. : NTC Business books, c1998
- ix, 278 p. : ill. ; 24 cm.
Includes index.
0844232351
97-021275
Database marketing.
Direct marketing--Data processing.
Business Administration
Tiếp thị
Quản trị dữ liệu
Quản lý doanh nghiệp
HF5415.126 / .S25 1998
658.8 / SCH 1998