Campbell, Bruce 1958-

Listening to your donors : the nonprofit's practical guide to designing and conducting surveys that improve communication with donors, refine marketing methods, make fundraising appeals more effective, increase your income / Bruce Campbell. - San Francisco : Jossey-Bass, c2000. - xviii, 214 p. : ill. ; 24 cm. - The Jossey-Bass nonprofit and public management series .

Includes index.

0787950378

00-009795


Fund raising.
Nonprofit organizations--Finance.

Hoạt động gây quỹ Nhà tài trợ Tài chính Tổ chức phi lợi nhuận Vận động tài trợ

HG4027.65 / .C36 2000

001.43 / CAM 2000