Listening to your donors : the nonprofit's practical guide to designing and conducting surveys that improve communication with donors, refine marketing methods, make fundraising appeals more effective, increase your income /
Bruce Campbell.
- San Francisco : Jossey-Bass, c2000.
- xviii, 214 p. : ill. ; 24 cm.
- The Jossey-Bass nonprofit and public management series .
Includes index.
0787950378
00-009795
Fund raising. Nonprofit organizations--Finance.
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