Kern, Russell. <br/><br/>
S.U.R.E.-fire direct response marketing :  generating business-to-business sales leads for bottom-line success / 
 Sure-fire direct response marketing 
Russell M. Kern 
 - New York :  McGraw-Hall,  c2001 
 - xxii, 277 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 263-265) and index. Includes webliographies (p. 259-261). 
<br/><br/><label>ISBN: </label>0658006223 (acid-free paper) 
<br/><br/><label>LCCN: </label>00-048066 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Direct-mail.<br/>Direct marketing.<br/>Kinh tế<br/>Marketing<br/>Quản lý doanh nghiệp<br/>Thị trường<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HF5861  / .K47 2001 
<br/><br/><label>Dewey Class. No.: </label>658.84  / KER 2001