Bowersox, Donald J. <br/><br/>
Strategic marketing channel management / 
Donald J. Bowersox, M. Bixby Cooper 
 - New York :  McGraw-Hill,  c1992 
 - xix, 488 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references (p. 458-459) and index. 
<br/><br/><label>ISBN: </label>0070067570 
<br/><br/><label>LCCN: </label>91-035022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business logistics.<br/>Marketing channels--Management.<br/>Physical distribution of goods.<br/>Dịch vụ thương mại<br/>Khoa học quản lý<br/>Quản lý tiếp thị<br/>Tiếp thị<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HF5415.129  / .B68 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOW 1992