Schultz, Mike,  1974- <br/><br/>
Professional services marketing :  how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / 
Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. 
 - Second edition. 
 - Hoboken, New Jersey :  John Wiley & Sons, INC.,  [2013] 
 - xv, 352 pages ;  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118604342 (cloth) 
<br/><br/><label>LCCN: </label>2013-007338 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Branding (Marketing)<br/>Marketing<br/>Công nghiệp dịch vụ--Marketing<br/>Nhãn hiệu thương mại<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .S357 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SCH 2013