TY  - BOOK
AU  - Schultz,Mike
AU  - Doerr,John E.
AU  - Frederiksen,Lee W.
TI  - Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success 
SN  - 9781118604342 (cloth)
AV  - HD9980.5 .S357 2013
U1  - 658.8 23
PY  - 2013///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, INC.
KW  - Service industries
KW  - Marketing
KW  - Branding (Marketing)
KW  - Công nghiệp dịch vụ
KW  - Nhãn hiệu thương mại
KW  - Business Administration
N1  - Includes index
ER  -