Fischer, Bill.

Reinventing giants : how Chinese global competitor Haier has changed the way big companies transform / Bill Fischer, Umberto Lago, and Fang Liu ; foreword by Alexander Osterwalder. - First edition. - San Francisco, CA : Jossey-Bass, [2013] - xi, 288 pages : illustration ; 24 cm

Includes bibliographical references (pages 249-260) and index.

9781118602232 (cloth)

2012-048779


Haier (Corporation)


Household appliances industry--Management--China--Case studies.
International business enterprises--Management.--China
Công nghiệp gia dụng--Quản lý--Trung Quốc
Doanh nghiệp quốc tế--Quản lý--Trung Quốc

HD9971.5.E544 / H3594 2013

338.7/68380951 / FIS 2013