Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program /
Nat G. Bodian.
- New York : McGraw-Hill, c1995.
- xliv, 403 p. ; 24 cm.
0070063400 (acid-free paper)
Direct marketing. Telemarketing. Advertising, Direct-mail. Tiếp thị trực tiếp Quảng cáo Điện thoại Business Administration