TY  - BOOK
AU  - Bodian,Nat G.
TI  - Direct marketing rules of thumb: 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program 
SN  - 0070063400 (acid-free paper)
U1  - 658.8/4 20
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - Direct marketing
KW  - Telemarketing
KW  - Advertising, Direct-mail
KW  - Tiếp thị trực tiếp
KW  - Quảng cáo
KW  - Điện thoại
KW  - Business Administration
ER  -