Marketing challenges :  cases and exercises / 
[edited by] Christopher H. Lovelock, Charles B. Weinberg. 
 - 2nd ed. 
 - New York :  McGraw-Hill,  1989 
 - 676 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Marketing--Problems, exercises, etc.<br/>Marketing<br/>Quản lý tiếp thị<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR 1989