TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Weinberg,Charles B.
TI  - Marketing challenges: cases and exercises 
U1  - 658.8 19
PY  - 1989///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
KW  - Problems, exercises, etc
KW  - Quản lý tiếp thị
KW  - Business Administration
ER  -