Lamb, Charles W. <br/><br/>
Principles of marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - Cincinnati, Ohio :  College Division, South-Western Pub. Co.,  c1992. 
 - 758 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Business Administration<br/>Quản lý tiếp thị
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM 1992