Geruson, Richard J.

A theory of market strategy / Richard J. Geruson. - New York : Oxford University Press, 1992. - xvi, 241 p. : ill. ; 25 cm.

Includes bibliographical references and index.


Computers--Marketing.

Marketing Máy vi tính Thị trường công nghiệp

HD9696.C62|bG47 1991

004/.068/8 / GER 1992