Geruson, Richard J.
A theory of market strategy /
Richard J. Geruson.
- New York : Oxford University Press, 1992.
- xvi, 241 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Computers--Marketing.
Marketing Máy vi tính Thị trường công nghiệp
HD9696.C62|bG47 1991
004/.068/8 / GER 1992