Seitel, Fraser P. The practice of public relations / Fraser P. Seitel. - 5th ed. - New York : Toronto : New York : Macmillan Pub. Co. ; Maxwel Macmillan Canada : Maxwell MacMillan International, c1992. - xxiii, 664 p. : ill. (some col.) ; 24 cm. Includes bibliographical references and index. ISBN: 0024088307 Subjects--Topical Terms: Public relations--United States. Subjects--Index Terms: Giao tiếp xã hội Quan hệ công cộng Quảng cáo LC Class. No.: HM263 / .S42 1992 Dewey Class. No.: 659.2 / SEI 1992