Walker, Orville C. <br/><br/>
Marketing Strategy :  Planning and Implementation / 
Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché 
 - 2nd ed. 
 - New York :  Irwin ,  1996 
 - 392 p.  :  illustrations ;  26 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Kinh tế<br/>Marketing<br/>Quản lý kinh tế<br/>Tiếp thị<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8/02  / WAL 1996