TY  - BOOK
AU  - Walker,Orville C.
AU  - Boyd,Harper W.
AU  - Larréché,Jean-Claude
TI  - Marketing Strategy: Planning and Implementation 
U1  - 658.8/02 21
PY  - 1996///
CY  - New York
PB  - Irwin
KW  - Marketing
KW  - Management
KW  - Kinh tế
KW  - Quản lý kinh tế
KW  - Tiếp thị
KW  - Business Administration
ER  -