Perreault, William D. <br/><br/>
Application in basic marketing :  Clippings from the popular business press / 
William D. Perreault, E. Jerome McCarthy 
 - Boston :  McGraw-Hill,  2005 
 - v, 214 p. :  ill. ;  26 cm. 
 - Annual 
 - 1990- 
<br/><br/> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.  Latest issue consulted: 2004/2005.  Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> 
<br/><br/>Includes bibliographical references. 
<br/><br/> "Clippings from the popular business press." 
<br/><br/>Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. 
<br/><br/><label>ISBN: </label>0072864702 
<br/><br/><label>ISSN: </label>1099-5579 
 = Applications in basic marketing 
 = Appl. basic mark 
<br/><br/><label>LCCN: </label>92-028178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Periodicals.<br/>Marketing--Périodiques<br/>Marketing--Coupures de presse--Périodiques.<br/>Marketing--Management--Periodicals.<br/>Marketing<br/>Quản lý<br/>Tiếp thị<br/>Business Administration
<br/><br/><label>LC Class. No.: </label>HF5410  / .A67 
<br/><br/><label>Dewey Class. No.: </label>658.8/005   / PER 2005