TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Application in basic marketing: Clippings from the popular business press 
SN  - 0072864702
SN  - 1099-5579
AV  - HF5410 .A67
U1  - 658.8/005   20
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Periodicals
KW  - Périodiques
KW  - Coupures de presse
KW  - Management
KW  - Quản lý
KW  - Tiếp thị
KW  - Business Administration
N1  - Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr; Latest issue consulted: 2004/2005; Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>; Includes bibliographical references
N2  - "Clippings from the popular business press."
ER  -