Wynbrandt, James.

Flying high : how JetBlue founder and CEO David Neeleman beats the competition--even in the world's most turbulent industry / James Wynbrandt. - Hoboken, N.J. : Wiley, c2004. - vi, 298 p. ; 24 cm.

Includes bibliographical references (p. 265-288) and index.

The journey begins -- I can get it for you wholesale -- Morris Air spreads its wings -- Off to Southwest -- Opening up new skies -- A different kind of airline -- Preparing for take-off -- JetBlue takes flight -- Bringing TV to the skies -- Keep

0471655449 (cloth)

2004-003670


Neeleman, David, 1959-


JetBlue Airways--History.


Airlines--History.--United States

Hàng không Mỹ Vận tải hàng không

HE9803.J48 / W96 2004

387.7/0973 / WYN 2004