Flying high : how JetBlue founder and CEO David Neeleman beats the competition--even in the world's most turbulent industry /
James Wynbrandt.
- Hoboken, N.J. : Wiley, c2004.
- vi, 298 p. ; 24 cm.
Includes bibliographical references (p. 265-288) and index.
The journey begins -- I can get it for you wholesale -- Morris Air spreads its wings -- Off to Southwest -- Opening up new skies -- A different kind of airline -- Preparing for take-off -- JetBlue takes flight -- Bringing TV to the skies -- Keep