Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller. 
 - 3rd ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  c2008. 
 - xxi, 692 p. :  col. ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>9780132336222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Nhãn hiệu hàng hóa<br/>Quản lý tiếp thị<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8/27  / KEL 2008