TY  - BOOK
AU  - Stiff,Dan
TI  - Sell the brand first: how to sell your brand and create lasting customer loyalty 
SN  - 0071470425 (alk. paper)
AV  - HD69.B7 S75 2006
U1  - 658.8/27 22
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Customer relations
KW  - Consumer satisfaction
KW  - Customer loyalty
KW  - Brand name products
KW  - Social aspects
KW  - Business Administration
KW  - Quan hệ kinh doanh
KW  - Thương hiệu hàng hóa
KW  - Khách hàng
KW  - Quản lý tiếp thị
N1  - Includes bibliographical references (p. 249-250) and index; It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Minds
UR  - http://www.loc.gov/catdir/toc/ecip066/2006000695.html
UR  - http://www.loc.gov/catdir/enhancements/fy0629/2006000695-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0661/2006000695-d.html
ER  -