Marketing research. / 
David A. Aaker ... [et al.]. 
 - 10th ed., International student version. 
 - Hoboken, N.J. :  Wiley,  c2011. 
 - xvii, 701 p. :  ill. ;  26 cm. 
<br/><br/> Includes index.  Formerly CIP.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470524619 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Subjects--Index Terms: </label>Marketing Tiếp thị Nghiên cứu thị trường 
<br/><br/><label>Dewey Class. No.: </label>658.83   / MAR 2011