TY  - BOOK
AU  - Aaker,David A.
TI  - Marketing research.
SN  - 9780470524619
U1  - 658.83   22
PY  - 2011///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing research
KW  - Marketing
KW  - Tiếp thị
KW  - Nghiên cứu thị trường
N1  - Includes index; Formerly CIP.; Includes bibliographical references and index
ER  -