TY  - BOOK
AU  - Winer,Russell S.
AU  - Dhar, Ravi.
TI  - Marketing management
SN  - 9780136074892 (hbk.)
U1  - 658.8 22
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Quản lý tiếp thị
KW  - Tiếp thị
KW  - Business Administration
N1  - Includes bibliographical references (p. 462-479) and indexes; Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New prod
ER  -