Lowery, Shearon. <br/><br/>
Milestones in mass communication research :  media effects / 
Shearon A. Lowery, Melvin L. DeFleur. 
 - 3rd ed. 
 - White Plains, N.Y. :  Longman Publishers USA,  c1995. 
 - xv, 415 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0801314372 
<br/><br/><label>LCCN: </label>94-003707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass society.<br/>Truyền thông<br/>Phương tiện truyền thông<br/>Sociology.<br/>Communication.
<br/><br/><label>LC Class. No.: </label>HM258  / .L68 1995 
<br/><br/><label>Dewey Class. No.: </label>302.23  / LOW 1995