Public relations :  the profession and the practice / 
Dan Lattimore ... [et al.]. 
 - 4th ed. 
 - New York :  McGraw-Hill,  2011. 
 - 1 v. (various pagings) :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Machine generated contents note: Preface -- About the Authors-- Visual Preview -- Part I: THE PROFESSIONChapter 1. The Nature of Public RelationsChapter 2. The History of Public RelationsChapter 3. A Theoretical Basis for Public RelationsChapter 
<br/><br/><label>ISBN: </label>9780073512051 (pbk. : acid-free paper) 
<br/><br/><label>LCCN: </label>2011-007646 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.
<br/><br/><label>Subjects--Index Terms: </label>Quan hệ công cộng Mỹ 
<br/><br/><label>LC Class. No.: </label>HM1221  / .P82 2011 
<br/><br/><label>Dewey Class. No.: </label>659.2  / PUB 2011